"Facebook Inc.’s strategy of copycatting virtually every feature of the Snapchat app [has been] taking a toll" on Snapchat's share price and overall investor confidence after announcing slower growth than projected in their first quarterly earnings this past May. Many analysts are deeming the stock a buy recommendation with an additional driver to lower stock - the end of this month marks all investors who had their "shares in a lockup after the IPO will start to be able to share them". It will be important for Snap to find sustainable revenue streams in order to boost long term shareholder value.