What George Clooney considered a simple drink made for him & his friends has now paid off exponentially. His tequila line, Casamigos, began with friend Rande Gerber (husband to Cindy Crwaford) and translates to "House of Friends". In 2013, Clooney and Gerber took the private label public and have been one of the fastest growing tequila lines on the market since. Just a short four years later, Diageo (parent company to Smirnoff and others) plans to initally pay $700 million for the company in the fourth quarter with the potential to pay out an additional "$300 million based on the tequila's performance over the next 10 years". Clooney and his partners are expected to stay on with the company after the acquisition.