Amidst a continuous decline in stock price, Ford is forced to reassess their strategic direction in an effort to appease Wall Street and find their long term stride. A few plans have been cited on the CEO's agenda including "scaling back production of cars [during time of increased demand in larger vehicles], paying down debt..., willingness to exit businesses or parts of the world..., and/or creating new companies...to be a big player in the autonomous industry". However, in the meantime, there has been discussion of a cut in headcount in order to quickly start this rebound period. Although losing valued employees is never easy, personnel is one of the higher costs in a company's expenses and an understandable initial focus area.